It’s hard to believe, but email has been available to the public for almost two decades. Given the rapid pace of technological evolution, which has brought us smartphones and social media, it’s remarkable that email has not become obsolete. In fact, people are using it more than ever, which means email is still an effective marketing tactic.
eMarketer’s latest benchmark report shows that most marketers (67%) rate email to be the most successful digital marketing tactic. Not only is email cheap, but it works - and it’s getting better with age. Data shows that marketing emails now receive more opens and clicks than they did in 2010.
Email is not only surviving among newer methods, it is thriving! As email campaigns are an integral part of Red Thread Marketing, these findings demonstrate one reason why our clients continue to thrive in a world that seems to be dominated by new media.
Our email marketing services range from carefully crafted newsletters to strategic drip campaigns. We don’t stop at the ‘send’ button, either. We also track our own success through opens and clicks, and adjust accordingly. While times they are a-changing, we still recognize that email marketing remains a tried and true marketing tactic.