In the midst of your marketing campaigns three types of leads are created; those with an immediate interest that progress to expedient sales, those with an immediate interest that can become mired down with time, and those with an interest that call for a follow up at a later date and time.
In any sales group the first type of leads garner the most immediate attention while the second and third types can often get forgotten with time or grow cold from a lack of nurturing. It’s more than understandable that you would want your team spending their limited time and resources going after the clearest path to revenue, but for the remaining opportunities time is not on your side.
Our techniques are designed to make the most of your E-Mail sales platform investment by using it in tandem with other proven methods to keep your leads actively engaged while your sales team is handling your most immediate opportunities.
"To me, job titles don't matter. Everyone is in sales. It's the only way we stay in business."
___________ HARVEY MACKAY
Congratulations! You’ve collected a powerful database of potential clients and are ready to deploy an E-mail marketing platform to convert them into sales leads. So now what…
We all know how time and sales cycles can quickly turn your hard earned leads into wasted opportunities. When leads aren’t promptly converted into sales they have a tendency to grow stale and fall by the wayside, becoming costly reminders of lost time and revenue. But they don’t need to be!
At RED Thread we believe that generating a lead is just the first round and that helping you nurture it throughout the sales cycle is the real battle.
With us in your corner you can turn your E-mail marketing platform, into a SALES platform as well. We’ll deploy proven strategies that enable your sales team to keep leads from going cold while they’re busy closing the hot prospects. Our approach ensures that you’re making the most of your hard won opportunities by keeping them active - regardless of how long they may take to close.