The whole purpose of this marketing strategy is to create content with an intention to engage with your targeted audiences, and ultimately attract new customers.
Your content serves to: Increase your visibility. Engage with prospects to generate new customers. Become a trusted and reputable source for information.
Content can be used to both PUSH & PULL audiences to your website. Learn more about this concept here.
Bill Gates predicted it nearly two decades ago, when he said that content is where he expected much of the real money to made on the Internet.
It couldn’t be more true today. In fact the whole point of content marketing is to create as many visits to your website, and therefore your business, as possible.
Social networks, blogs, E-Mail all encourage this insatiable hunger for more by providing us with platforms to explore and discover new content.
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