Marketing Automation streamlines sales and marketing efforts by replacing high-touch, repetitive manual processes with automated solutions.
By using Marketing Automation you can expect to increase your lead conversion rate, average sale size and forecast accuracy.
___________JOE PULIZZI & NEWT BARRETT
1) Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
2) Marketing automation drives 14.5%increase in sales productivity and a 12.2%reduction in marketing overhead. (Nucleus Research)
3) 77% of CMOs at top performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue. (Gleanster)
4) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)
5) Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)
Like a well oiled machine, Marketing Automation moves leads from the top of your marketing funnel all the way through to drop out sales-ready leads at the bottom of the funnel.
Based on specific activities and behaviors, your prospects are presented with the right messaging, nurturing them from first interest all the way through to closed sales.
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